SoCal Water$mart (Metropolitan Water District of Southern California)
The first-ever and largest regional approach to water rebates in Southern California, SoCal Water$mart combines the efforts of 26 cities and water districts – serving 19 million people – through the Metropolitan Water District of Southern California, and provides residential rebates for water efficient products. A subcontractor to the Electric and Gas Industries Association (EGIA), RSG serves as the marketing and external implementation arm of the program. RSG develops all program marketing and educational materials (point-of-sale, promotional, website, fact sheets, advertising, etc.); establishes market channel partnerships and training to build product availability and visibility (with over 700 retailer/supplier locations); manages materials fulfillment, database of suppliers, qualified product lists, rebates (by agency detail) for suppliers and customers; and coordinates event planning and staffing. |
 Results:
In the first program year, SoCal Water$mart issued rebates on over:
- 50,000 measures
- $10 million in total funding (includes Metropolitan funding plus member agency funding)
- 65,000 acre feet in lifetime water savings
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