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Market Strategies

California Combination™ Program for Upstream Commercialization of Hot Dry Air Conditioning


This program encourages manufacturers and distributors to bring to market high efficiency air conditioning equipment for the particular needs of hot and dry climates. Subcontracting with Proctor Engineering Group, RSG coordinates upstream outreach, and develops and implements marketing strategies to reach contractors, utility account representatives, and commercial and residential end-users in Southern California.

buttonResults:

  • This project is currently in launch phase. To date, RSG successfully completed and submitted to Southern California Edison a Program Marketing Plan. Outreach to upstream stakeholders is in the process of commencing, which will soon enroll eligible participants.
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