Approach:
Resource Solutions Group understands that shifting end users to greater resource efficiency requires effective awareness building and the engagement of diverse stakeholders.
Grounded with broad experience across diverse residential, commercial, and industrial sectors, we excel at crafting appropriate messages, incentive strategies, and delivery mechanisms for targeted audiences.
From collaboration with manufacturers and contractor training, to developing point-of-sale materials for retailers and direct mail campaigns for customers -- we translate complex information with user-friendly tools and dynamic communications to raise awareness and inspire action.
Our results include increased availability and visibility of efficient products in mainstream markets, improved commitment to promoting efficiency among retailers, contractors, and other supply channels, and increased demand for resource efficient technologies in the residential and commercial sectors.
Services:
Resource Solutions Group’s approach to transforming markets includes:
- Development of strategic marketing plans
- Primary and secondary market research
- Industry outreach and coordination
- Print advertising
- Point-of-sale materials
- Website and other communications strategies and content development
- Cooperative promotions
- Direct mail campaigns
- Curriculum development, training strategies, and delivery of training
